Why Your Small Business Should Accept Credit Cards

By | August 10, 2015

If you’re a small business, expanding your customer base is going to be one of your main priorities. However, if you don’t currently accept credit cards as a form of payment, you are losing out on a number of potential customers who would pay you for goods and services using a credit card. Not accepting credit cards as a way of payment could cost you many sales as it limits customers to spending cash only at your store – and not everybody carries cash around with them all the time. In addition, you may lose customers from your store if they are not aware that you don’t accept credit cards, and there is nothing more frustrating for both customers and employees than a customer turning away at the point of purchase because they’re unable to pay for their goods. This could also result in a damaged reputation. So, if you’d like to know the reasons why it’s important for your small business to accept credit cards as a way of payment, read on to find out more.

Convenience

Recent surveys show that in this day and age, the main thing that customers tend to be looking for when purchasing goods and services is convenience. Paying by means of credit card is a convenient option for the majority of people, which is why it is used by a vast number of shoppers.

Providing an option for your customers to pay via credit card not only makes your business more convenient for them, but also for yourself as well. Having an option to pay by credit card eliminates the possibility of losing a sale should a customer not have enough funds available in cash at the point of sale, especially when it comes to special offers and impulse buys. This is even more important if your business is located in a quiet or rural area where there is less access to cash machines.

Installing a credit card machine at your store is the answer to providing a more convenient way to shop for your customers as well as ensuring that you don’t lose out on any sales unnecessarily simply because a customer didn’t have the right amount of cash on them at the time.

Growth

The option to pay by credit card is likely to draw in more customers, and the option to pay electronically is likely to lure in impulse buyers. For those customers who don’t have enough cash on their person, having an electronic payment option allows them to continue with their purchase without hindrance.

This is important when it comes to your business growth and development, as by providing an electronic payment method as an alternative to cash you are not only attracting more customers to your store, you are also ensuring that the customers who walk in are likely to buy something from you.

Appearance

In today’s day and age, the popularity of electronic card payment options has left customers expecting this kind of payment option to be readily available to them wherever they decide to shop. Trust is vital between a retailer and consumer, not only in the product or service that is being purchased, but also in the means of transaction itself.

Having a credit card purchase option is standard for most businesses, and offering this option to your customers will not only make your business appear more professional, it will also help you to appear more trustworthy and modern. Without this vital technology, you could be left behind and find that your customers have decreased trust and confidence in your business.

By providing a credit card payment method by means of a chip and PIN machine, you are not only showing your customers that you are offering them a secure and protected method of payment, but that you are a modern and developing business which will in turn boost their confidence and trust in your products and services.

Efficiency

When it comes to running a small business, the saying that ‘time is money’ has never been more true. Installing a card machine means that more time can be spent focusing on running and developing the business, as electronic card machines reduce human error meaning that cashing up takes less time.

Are you a small business owner who has installed a credit card machine for customers to make credit card payments in your store? How has it impacted your business, and would you recommend it? We’d love to hear all your opinions in the comments section below.