Why Quality is Important

By | May 14, 2012

Have you heard the phrase that quality is much more important than quantity? While I have had my doubts over the past 10 months, I have come full-circle to realize the truth of this statement. This is true not only in most areas of life, but particularly in blogging. I haven’t always focused on quality as much as I should have, but I have learned my lesson now.

Balancing Quality with Quantity

If you have been following my progress lately, you know that I manage several blogs. Many of my readers have asked me how I have the time to do so much or how I keep up with it. It can be a challenge at times, but I manage one way or another. A great advantage that I have over many others is that I can write rather quickly. For example, I can often write a 500 word post in 20-25 minutes. I have become quite good at writing quickly and efficiently. This means that I no longer review my posts a second time. I will read over them, but no longer come back to visit them again. Once I hit schedule, they are in the queue for good.

I have used this advantage to manage several blogs at once. I currently write about 10 posts a week, and it is manageable because I can write so efficiently. Yet, I have come to learn that this isn’t the best strategy. While it is doing wonders to build up several blogs at once, it is making my progress much slower. I still think it is possible to grow several blogs at once, but only if I emphasize the quality of each and every post.

Re-Prioritizing Quality

Just recently, I wrote my longest post ever on 20’s Finances, titled, Why Cars are Destroying Our Society. I wanted to try writing what Sam at Financial Samurai called a whale post. I couldn’t find the post where he introduced this term, but the basic idea is that you write a really long post and generate a lot of comments. Having this type of post will naturally increase your traffic.

My suspicion, as I have recently evaluated my posts, is that Google likes these longer posts. Since the most recent Penguin update in their search engine algorithm, I have a growing suspicion that things will continue to evolve to counter act any SEO manipulation. In other words, quality content will ultimately prevail. This sounds simple, and I should have learned it long ago, but there it is. I should be clear that I wasn’t trying to manipulate google with any spamming, but I haven’t always emphasized quality over quantity.

In writing this long post at 20’s Finances, I was surprised to see the responses. I received over 3x the number of comments and many people have already linked to the post. If I had written a mediocre post about cars, my suspicion is that I would not have received as much attention and natural links. As a result, I have come to learn the importance of quality in a new light. By spending an extra hour or so making a post have more content, I not only make the Google gods happy, but everyone else is impressed and naturally links to it.

Like I said, this is just simple SEO and I should have learned it months ago. But, the important thing is that I have learned it now. As a result, I will be working to make sure that more of my posts offer something extremely valuable and unique. I have done okay with SE traffic so far, but I would like to take it to the next level.

How Quantity Could Help Me Grow My Sites

Focusing on quantity as opposed to quality is easy to see that this is in line with my long-term goals. If I could write a 1,000 word post that takes 1 hour 30 minutes to write and gets 1000 views OR a 500 word post that takes 25 minutes to write and get 250 views, it makes more sense to write the 1,000 word post. Not only will it mean more material and lower bounce rates, but also a higher possibility that people will link to it and find it an authority. Over the long-term, these posts will retain their SEO authority and keep sending visitors from search engines – at least in principle. Not every post will generate long-term traffic, but sooner or later it should pay off. I think my focus on quality over quantity should do just that. I will let you know in a couple months how my new strategy is paying off. Stay tuned!