Business websites: never underestimate the importance of visual branding

By | April 27, 2015

In today’s business world, it is important to make your brand as recognisable as possible. People are very visual, and your advertising needs to make the eye want to linger. Here are some of the most important things you should know about visual branding.

Thinking about how you want to be perceived on a wide scale is essential

Your advertising needs to say “This is what we are all about” as succinctly as possible. If you are in the hospitality business, you might want to make sure that your advertising portrays attractive people having a great time.

Photographic and image quality is important

Your marketing materials need to be unique. That means using photos and images that are not widely used by anyone else. They also need to be of good quality and resolution so that they are easy to use in a variety of marketing materials. Business stock photos are available for these purposes and can be a great supplement to photos from your own business. They are easy to use and edit and very economical.

Keep your logo interesting but simple

If a logo is too complicated, then potential customers might not even get what it means. Looking at companies such as McDonald’s shows that just a basic shape can be enough for good customer recognition. Only choose one or two logos to use – too many logos can be confusing.

Considering colour

Brands and colour can go hand in hand. Cadbury trademarked the purple colour used for their packaging. A unique colour can help your brand stand out from the competition. Colour can invoke certain feelings. Think about what colour you would apply to the emotions you want your customers to experience. Studies show that blue tones are soothing while red is a passionate colour.

Social media and visual branding

Using social media to advertise your business is not only effective but also very economical. It allows you to reach a broad demographic of potential customers quickly and easily. However, with so many other businesses using it and the amount of information flooding into each person’s social media news feeds, you need to make your business’s messages and marketing stand out. Many companies use social media to announce special events; or they might use it just to keep their customers informed, with links to their blog, or articles that are related to their business or that might be of interest to their customer base.

Branding takes time

Building up your brand will take some time. Bombarding potential customers with too much advertising at once can work against you. At the same time, you need to make sure to release marketing materials regularly. Blogs should be updated weekly if you want to keep drawing readers to your site. Daily tweets or Facebook updates are also a good bet. Just make sure to keep it interesting. Readers and potential customers will be less likely to follow your links if your message is just a wordy sales pitch.