A blog can be one of the most lucrative ways to earn online. It’s seemingly simple, fun to do, and can even turn you into an instant celebrity. The only problem is, how can you get your blog to stand out and be seen with all of the stiff competition out there?
Truly, there are many ways to promote a blog, but one of the best ways to do it is by guest blogging. Although this method probably isn’t as popular as making use of social media, there are a number of benefits waiting for those who are willing to take the time to make a guest post.
Guest Blogging – Why is it Important?
Many bloggers often ignore the value that guest blogging can offer. Guest blogging requires you to write a meaningful post that will only be put up on someone else’s site, so why bother? Writing a post for your own blog is time consuming enough, so why make the effort to make one for someone else?
In fact, there are several reasons why guest blogging is important, and here’s why.
- Increased Exposure – You should bear in mind that everyone has a different blogging audience, and guest blogging puts your name and work out there. Although there’s a chance that the reader won’t click through to your site, the reader will be able to see (and hopefully remember) your blog’s name. With enough guest posts, the reader will notice how your site seems to be everywhere. And remember, the more exposure a blog gets, the more credible the site becomes to the reader. You may not notice it, but that’s how your brand gets around.
- Link Building – A site’s ranking can depend on the number of links going back to your site. Guest blogging can be a really effective way of getting more links that point back to your website. Over time, the backlinks you’ve provided for your site will increase your value to search engines making it easier to find your website via Google, Yahoo and Bing. If your blog makes it to the first page during a search, it’s more likely to get more clicks.
- Establishing Relationships – Probably one of the most valuable reasons why you should guest post is to build relationships with other bloggers. By writing a good guest post, you can add value to another person’s blog, making them remember you and possibly include you in their activities. Bloggers, especially the more established ones, can be very influential, and thus they can be great friends to have. Their popularity can rub off on you, leading to a more established presence, and more blog subscribers and fans for your own blog.
- Great Advertising – Sure there are other ways to advertise your blog such as paying another site to put up your ad, or begging another blogger to feature your link on their blog roll, but these marketing methods all pale in comparison to guest blogging. This is simply because other forms of advertising will probably only allow you to display a few words which the reader can easily bypass, and a link by itself is not interesting. A guest post, however, can allow the new reader to get to know you and your writing style more. If they like your post, the more likely they are to click through to your blog where they might even subscribe.
- More Traffic – If this benefit isn’t obvious enough yet, guest posting can easily boost the traffic to your site, even for a short time. The blogger who owns the website would most likely promote your post via different social media such as Facebook and Twitter, giving you more social media presence. The more people who see your site, the bigger the possibility of unique visits. These new visitors might even love your site enough to become regular visitors. One event can lead to another and remember that even one person has a network of friends and family. Every click counts.
Finally, one of the benefits of guest blogging is the possibility of reciprocating. The blogger who you’ve volunteered to write an article for might want to write a post for you too. This gives you extra content, plus a break from writing. When it comes to guest blogging, there are countless benefits, and all you have to do is look past the initial effort and think about the benefits it can ultimately give to your blog.
What do you think about guest blogging? Is it worth the effort?